Credits You Can Transfer Across the Globe
The Principles of Marketing Award gives you the tools to understand and thrive in the competitive marketing world. From market analysis to strategy development, this 8-week course blends theory with practical application, preparing you to tackle real-world business challenges confidently.Offered in partnership with the Central Mediterranean Business School (CMBS), this accredited MQF Level 5 qualification combines expert-led lessons, hands-on experiences, and valuable networking opportunities.
Earn 10 ECTS Credits Recognised Worldwide!
- Recognised Qualification: Accredited by the Malta Further & Higher Education Authority (MFHEA), this course offers 10 ECTS credits transferable across the world
- Professional Growth: Ideal for current and aspiring marketers to enhance career prospects.
- Fast-Track Learning: Gain a valuable qualification in just 8 weeks.
- Practical Approach: Includes guest speakers, site visits, and real-world applications.
- Exemptions Available: Credits can count toward CMBS certificates or diplomas.
- Small Class Sizes: Learn in an interactive environment with no more than 15 students per class.
What Principles of Marketing Covers
This course covers essential marketing principles and skills, including:
- Core marketing frameworks and tools.
- Developing and implementing strategic marketing plans.
- Analysing internal and external market factors.
- Applying problem-solving techniques to marketing challenges.
- Collaborating effectively in a professional setting.
- Exemptions Available: Credits can count toward CMBS certificates or diplomas.
- Small Class Sizes: Learn in an interactive environment with no more than 15 students per class.
How You’ll Learn
Principles of Marketing combines traditional lecture-style teaching with practical experiences, including guest speaker sessions and site visits to local businesses. All lessons are conducted at EC School, ensuring a high-quality learning environment.
Assessment
Students are assessed through an assignment comprising 100% of the final grade. You must achieve at least 50% of the total marks to pass the module.
Principles of Marketing Outcomes
By completing your Principles of Marketing course, you will:
- Understand and utilise essential marketing tools.
- Develop critical thinking and problem-solving skills.
- Create and implement effective marketing strategies.
- Manage resources efficiently and collaborate professionally.
- Earn an MQF Level 5 certificate with transferable credits.
What are Certificate Courses?
Certificate courses are short, intensive programmes that provide targeted expertise in a specific field. They offer you a quick, accessible pathway to professional development, making them ideal if you want to improve your skills or qualifications quickly. Accredited and globally recognised, these courses often include transferable credits that can count towards further education or career advancement.
What is the Malta Qualifications Framework (MQF)?
The Malta Qualifications Framework (MQF) is an internationally recognised system that aligns Maltese qualifications with global standards. As part of the European Qualifications Framework (EQF) and other international frameworks, MQF ensures that awards earned in Malta are transparent, comparable and transferable worldwide.
An MQF Level 5 qualification, like the Principles of Marketing is recognised outside Malta for international students. It signifies a high level of knowledge, skills, and competencies applicable to academic and professional settings in Europe or other regions. Administered by the Malta Further and Higher Education Authority (MFHEA), the MQF promotes mobility and credibility, making your qualifications valuable wherever you go.
Facts
Level
Minimum level: Intermediate
If not combined with an EC course: Upper-Intermediate
Course Duration
8 weeks
Lessons per week
20 General English lessons per week (15 hours) + 7.5 hours of Principles of Marketing
Lesson
1 General English lesson = 45 minutes
Available in
Who is Principles of Marketing for?
This course is perfect for:
- Individuals looking to start a career in marketing.
- Professionals transitioning into a marketing role.
- Students seeking to enhance their CV with recognised qualifications.
- Anyone eager to develop marketing skills and advance their career.
About Central Mediterranean Business School (CMBS)
Central Mediterranean Business School (CMBS) is one of Malta’s leading providers of business education. Accredited by the Malta Further and Higher Education Authority (MFHEA), CMBS delivers innovative, practical courses to equip learners with the skills needed to excel in business. Renowned for its expert faculty and industry-focused programmes, CMBS is committed to empowering students and professionals.